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September 26th, 2022


The Tyler, TX destination for family fun continues its legacy with the Texas-based company

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TYLER, TX (September 26, 2022) – Tyler’s premier family destination, Times Square Grand Slam, proudly joins EVO Entertainment Group. Long known throughout East Texas and beyond for their 65,000 square feet of boundless family fun, the evolution of the locally owned, family-run business includes passing the torch on to another Texas-based family company.


As a gathering place for birthdays, date nights, family fun, and more, Times Square Grand Slam has been an important part of the Tyler community. With that in mind, owner Howard Charba entrusted EVO and its CEO Mitch Roberts to continue his family’s legacy.


"We are grateful to the Tyler community for embracing us with Times Square Cinema and then the growth to Times Square Grand Slam,” says Charba. “We are excited to introduce EVO Entertainment to Tyler. Their energy and enthusiasm will continue to build on the foundation that was laid.”


With its seven theater screens, more than 70 state-of-the-art arcade games, 22 bowling alleys, bi-level laser tag arena, virtual reality entertainment, all-ages ropes course, full restaurants, and VIP bar access, Times Square Grand Slam has long been a draw for Tyler residents. Its role in family connection, as both a place of play and of familial pride, is deeply significant to EVO’s Founder and CEO Mitch Roberts who is a fourth-generation cinema owner.


Times Square Grand Slam officially became part of EVO Entertainment Group on September 23 increasing the company’s screen count to 175 and a total of 151 bowling lanes. The acquisition of Times Square Grand Slam was done in continued partnership with Marbella Interests, the Austin-based family office of Bryan Sheffield.  




Austin-based EVO Entertainment Group is driving the evolution of entertainment as the nation’s leading and largest operator of cinema-entertainment centers, with a portfolio of brands that includes EVO Entertainment, EVO Cinemas, EVO Live, Elevate Rewards, and ShowBiz Cinemas. The organization creates experiential entertainment destinations that offer a broad slate of activities including films, lanes, games, and attractions like climbing walls, virtual reality, ropes courses, and bumper cars, while serving elevated cuisine from their scratch-kitchens and bars. The company currently employs 1,000+ team members and entertains 8 million+ guests annually across 175 cinema screens, 151 bowling lanes, a 3,000-capacity outdoor music venue, and more than 50,000 square feet of gaming and attractions space. With a relentless focus on an elevated guest experience, EVO has a way to play for all ages.


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