PRESS RELEASE

October 18th, 2022

EVO ENTERTAINMENT GROUP 

TURNS MAIN CHARACTER ENERGY INTO A REALITY

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SCHERTZ, TX (October 18, 2022) – A driving force of evolution within entertainment, EVO Entertainment Group invites guests to tap into their Main Character Energy (MCE) with its latest advertising campaign and event. Call it someone’s moment to shine, capturing that “it” factor of movie magic—EVO activates that feeling in each of its customers, making them the protagonist in their own stories. 

 

Launching Tuesday, October 18, EVO’s advertising campaign encompasses that energy with a family of four each living out their main character moments in scenes that guests can also experience in their multiple locations. To celebrate the campaign and further enhance that MCE, EVO’s Schertz, TX location invites guests to experience their own star treatment with an interactive event. Taking a digital phenomenon and bringing it to real life, guests can create red carpet moments with a Sisu Cinema Robotics device. A camera typically only found on star-studded awards pre-shows and Hollywood video shoots, is used for motion capture social media takeaways on Friday, October 21. 

 

WHAT: Main Character Energy’s Red Carpet Moment

WHEN: Friday, October 21, 12-10 p.m. 

WHERE: EVO Entertainment Schertz

18658 I-35 

Schertz, TX 78154

 

“Main Character Energy is more than a feeling for our customers and guests,” says Marissa Blomstrom, Chief Marketing Officer for EVO Entertainment Group. “EVO makes everyone the star of their own life every day. We’re so happy to harness that energy in this advertising campaign and this one-of-a-kind experience that we’re able to bring to the Central Texas community.” 

 

The campaign inspired by the TikTok and social media viral trends of positivity and becoming your best self was brought to EVO by their agency partner, Idea Peddler, who collaborated on development with EVO’s in-house marketing team. Idea Peddler’s execution of their dynamic media plan shows how EVO brings those special moments to the everyday. Guests can tap into that energy with EVO’s signature blend of films, lanes, and games—bowling the strike to win the game, the total immersion of watching the latest blockbuster in the theater, or being transported through VR and gaming technology. Link to campaign video here.

 

Since their launch in 2014, EVO has established themselves as the leader in creating experiential entertainment destinations, offering a slate of activities including the addition of attractions like climbing walls, virtual reality, ropes courses, and bumper cars, while serving elevated cuisine in their scratch-kitchens and bars. For more about EVO Entertainment Group family of brands including EVO Entertainment, EVO Cinemas, EVO Live, Elevate Rewards, and ShowBiz Cinemas, please visit evocinemas.com

 

ABOUT EVO ENTERTAINMENT GROUP 

Austin-based EVO Entertainment Group is driving the evolution of entertainment as the nation’s leading and largest operator of cinema-entertainment centers, with a portfolio of brands that includes EVO Entertainment, EVO Cinemas, EVO Live, Elevate Rewards, and ShowBiz Cinemas. The organization creates experiential entertainment destinations that offer a broad slate of activities including films, lanes, games, and attractions like climbing walls, virtual reality, ropes courses, and bumper cars, while serving elevated cuisine from their scratch-kitchens and bars. The company employs 1,000+ team members and entertains 8 million+ guests annually across 175 cinema screens, 151 bowling lanes, a 3,000-capacity outdoor music venue, and more than 50,000 square feet of gaming and attractions space. With a relentless focus on an elevated guest experience, EVO has a way to play for all ages.

MEDIA CONTACT
PR@evo-entertainment.com